Together We Can Tackle Child Abuse


Together, we can tackle child abuse is a Government campaign to raise awareness and encourage members of the public to report child abuse and neglect. The campaign aims to encourage the public to report their concerns in order to get help to children more quickly.
The core audience is parents aged 25-40. Research shows that this group is most likely to feel confident about reporting and can therefore be nudged into action. The campaign will serve as a reminder to professionals such as teachers and healthcare professionals who work with children, of their safeguarding responsibilities.

Research for this campaign has shown that if people feel they are part of their community’s response to child abuse and neglect, this reduces their fear of reporting and encourages them to report. Our messaging will therefore reassure the public that the information they give is usually part of the bigger picture. We want to reassure the public that anything they notice can help a child at risk and that ‘if they think it, report it’.

A campaign toolkit has been prepared by Munroe and Forster which includes ready-to-use materials including printable campaign leaflets and engaging digital graphics which can be shared on social media. To view and download the campaign toolkit, click here.


Audio content – LBC Special Report

DfE ran a national radio partnership with LBC from 20-27 March 2017. Download expert interviews from the Special Report week to share on social media and through partnership channels

Edward Timpson, MP – Minister for Children and Families
LBC – Edward Timpson MP, Minister for Ch[…]
MP3 audio file [938.2 KB]
Emily Cherry – Head of Participation, NSPCC
LBC – Emily Cherry, Head of Participatio[…]
MP3 audio file [893.5 KB]
Ian MacLeod – Series Producer, Emmerdale & ‘Charley’ – child abuse survivor
LBC – Ian MacLeod, Series Producer, Emme[…]
MP3 audio file [2.9 MB]
Laura Eden – Head of Safeguarding, Islington Council
LBC – Laura Eden, Head of Safeguarding, […]
MP3 audio file [3.7 MB]
Lucy Ivankovich – Assistant Director Children’s Services, Barnardo’s
LBC- Lucy Ivankovich, Assistant Director[…]
MP3 audio file [1.0 MB]