The core audience is parents aged 25-40. Research shows that this group is most likely to feel confident about reporting and can therefore be nudged into action. The campaign will serve as a reminder to professionals such as teachers and healthcare professionals who work with children, of their safeguarding responsibilities.
Research for this campaign has shown that if people feel they are part of their community’s response to child abuse and neglect, this reduces their fear of reporting and encourages them to report. Our messaging will therefore reassure the public that the information they give is usually part of the bigger picture. We want to reassure the public that anything they notice can help a child at risk and that ‘if they think it, report it’.
A campaign toolkit has been prepared by Munroe and Forster which includes ready-to-use materials including printable campaign leaflets and engaging digital graphics which can be shared on social media. To view and download the campaign toolkit, click here.
Audio content – LBC Special Report
DfE ran a national radio partnership with LBC from 20-27 March 2017. Download expert interviews from the Special Report week to share on social media and through partnership channels
LBC – Edward Timpson MP, Minister for Ch[…]
MP3 audio file [938.2 KB]
LBC – Emily Cherry, Head of Participatio[…]
MP3 audio file [893.5 KB]
LBC – Ian MacLeod, Series Producer, Emme[…]
MP3 audio file [2.9 MB]
LBC – Laura Eden, Head of Safeguarding, […]
MP3 audio file [3.7 MB]